Sanaah®Grok Spec Film°
A self-initiated spec project exploring how Grok could be presented through a cinematic product film.
- Client
- Personal
- Category
- Grok imagine
- Year
- 2026
- Role
- Creative Director
- Timeline
- 1 week
- Tools
- Figma, After effects
Overview
This was a self-initiated spec project inspired by the motion language used across X’s recent product films. I wanted to explore a similar visual direction for Grok — minimal, cinematic, and product-focused — while building the piece from the ground up in my own way.
The challenge
The challenge was taking the entire spec piece from concept to final delivery within one week — handling the storyboard, visual direction, design, animation, and sound design myself.
Approach
- 01I handled the project from concept to final delivery, starting with the storyboard and visual direction before designing and animating each scene. I wanted the piece to feel minimal and cinematic while still communicating the product clearly, using restrained UI motion, typography, and more atmospheric visual moments. I also handled the sound design to tie the pacing and transitions together.
What I did
- Storyboarding · Visual Design · Animation · Sound Design