Poke°

An animation for Poke through Skale Solution, built around the fact that Poke officially lives inside Apple Messages. My role was animation only: mostly iOS UI motion, message-bubble timing, simple transitions, and keeping the story clear through text conversation. The designer and sound designer handled their parts really well.

Client
Poke / Skale Solution
Category
iOS UI Animation
Year
2026
Role
Animator
Timeline
1 day
Tools
After effects, Figma

Overview

A simple, text-led animation for Poke, created through Skale Solution. Because Poke officially lives inside Apple Messages, the film is mostly iOS UI motion: message bubbles, keyboard moments, native-feeling panels, and small transitions that explain the product through conversation.

The challenge

There was not a huge creative challenge in making it look flashy, because the client wanted something very simple and understandable. The real challenge was the one-day deadline and making sure every transition had a purpose. After a few small client changes, the piece landed well.

Approach

  1. 01Kept every transition functional so the story stayed easy to understand.
  2. 02Built most of the storytelling around message bubbles and text conversation timing.
  3. 03Stayed close to native iOS motion because Poke lives inside Apple Messages.
  4. 04Prioritised clarity over flashy motion to finish the animation in one day.

What I did

  • iOS Messages animation
  • Text conversation pacing
  • Simple UI transitions
  • Small revision pass after feedback